Leaseplan
LeasePlan is a global fleet management and driver mobility company of Dutch origin.
They capitalise on their global presence and international network by providing innovative products and high-quality service.
This project was about the redesign of the look and feel of the app Leaseplan. The scope was to identify the pain points experienced by different users providing a suitable design solution.
The old version of the app was improved with a better user interface and brand new experience design.
Process
My Role:
Ux & Service Designer
Visual Designer
Tool:
Duration:
3 weeks
2018
Device:
Deliverable:
build a new brand identity, prototype a new user experience and user interface, final presentation
Flow:
Understand
Research
Benchmark
Page Overview
Define
Identity
Personas
User Journey
Ideate
Sketches
Wireframe
Prototype
Hi-Fi Mockup
Validate
Final presentation
Challenge
The goal was to improve the user interface with a new visual approach providing better user experience.
There were 3 main sections to redesign:
Homepage
Accident report
Booking and Management Assistance
The visual approach was a minimal layout with white background, color gradients, essential information and new icons.
AS IS Analysis
First steps
Visual Identity
Color Palette:
Font:
Final Prototype
